Rapidly Growing Gables Residential Selects Definition 6 to Build Innovative Interactive Web Solution


Site Visitors Embrace Superior Customer Experience and Convenience

ATLANTA , Oct. 19 /PRNewswire/ — Gables Residential and Definition 6 ( http://www.definition6.com ) announce the successful launch of Gables Residential’s newly redesigned web site, Gables.com. The improved website allows prospective residents to search for apartment homes, view different floor plans, design furniture layouts, check availability and reserve apartments online. Gables Residential owns, develops and manages multi-family rental communities and mixed-use developments, as well as provides furnished corporate and short-term apartment accommodations nationwide. Gables properties are located in the most desirable places within a given metropolitan area because of their close proximity to employment and cultural centers, entertainment and shopping, outstanding school systems, and pleasing aesthetics and ambience. With the new website, Gables wants to offer customers the best possible leasing experience with 24-hour apartment search ability, community information, and a convenient online lease process.

Gables.com allows site visitors to search for apartments in select metropolitan areas based on the number of bedrooms, price range, and location. Floor plans, location maps, flash movie photo galleries, and virtual tours permit prospective residents to envision apartment communities, unit interiors, amenities and then check availability and request reserve a particular unit. Printable brochures, amenities lists, and a resident portal through which new and existing renters can set up utilities, change addresses, and select movers is available through the new website. An interactive design tool called “Design My Apartment” assists users in furniture layout and decorating ideas with fun and engaging drop and drag functionality.

“The improved Gables.com positions us among our industry’s leaders in internet marketing. Definition 6 did a great job of capturing the essence of the Gables brand and helping us to leverage the Internet as a valuable marketing channel,” said David Fitch , CEO of Gables Residential. “Definition 6 understood our commitment to ensuring a positive leasing experience for our current and prospective residents and truly built this site with users in mind. We couldn’t be happier.”

“Gables is dedicated to creating unique and positive experiences for their customers,” said Chris Thornton , Chief Marketing Officer of Definition 6. “We developed the site to reflect the luxury and quality of the apartment homes, locations, and lifestyles that Gables consistently provides to residents.”

Definition 6 developed, designed, and built both the Gables.com site and the Gables Corporate Accommodations Division’s site, GCARent.com, using the latest Microsoft technologies. GCARent.com provides the same search and reservation capabilities for the division’s corporate and individual clients looking for short-term living arrangements.

About Gables Residential

– Gables Residential is a privately owned REIT, which owns, develops and manages multi-family communities and mixed-use developments. Gables focuses on high-density urban multi-family rental and mixed-use development and management opportunities in Atlanta , Austin, Dallas , Houston , South Florida, Southern California, and metropolitan Washington DC . Additionally it has third-party management operations in the Chicago , New York, Phoenix , Central and North Florida, and Washington State markets. Currently, the company manages over 37,000 apartment homes, owns 60 communities with nearly 16,000 stabilized units and has an additional 25 communities under development or lease-up. The pipeline represents over 5,000 new apartments and a variety of mixed-use spaces in all of our markets. For further information, please visit http://www.Gables.com or contact the company by phone at (770) 436-4600.

About Definition 6, LLC

Definition 6 is a full service interactive agency and consulting firm that provides innovative solutions focusing on rich eCommerce web site development, search engine marketing, online media, web analytics, usability, and application development services. As a full service interactive agency, Definition 6 has expertise in rich media, website redesign, viral marketing, mobile marketing and social media services for medium to large-sized businesses. One key differentiator from other interactive agencies is that Definition 6’s expertise bridges the gap between IT and Marketing. Definition 6’s solutions span from building online brand awareness and traffic to interactive marketing campaigns that improve productivity with enterprise search and intelligent intranet solutions. Clients increase revenues, reduce customer acquisition cost, and empower organizational agility by aligning with a partner that understands business drivers. Definition 6 maintains key partnerships with both Microsoft and Google and has earned a trusted advisory role with clients since the firm’s founding in 1997. Please find more information on the Web at http://www.Definition6.com or by phone at (404) 870-0323.

SOURCE Definition 6, LLC

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