Melissa Marro to lead CSP in North American Market Operations and Training


April 21, 2009 – (RealEstateRama) — Certified Staging Professionals (CSP) announces Friday, April 17th that well known Southern-based stager, Melissa Marro is to head Operations and Training for North America. This announcement comes just prior to the 2009 CSP Convention where it will officially launch several new training programs and continuing education classes. While some classes will be exclusive to the CSP designation, many will be available to Stagers and Real Estate, or Real Estate related Professionals of any designation or affiliation.

It is in the launching of these programs where Marro will show her strongest assets. Team building, management and marketing is what she has built her reputation on with industry insiders. As the 2009 RESA Professional Stager of the Year, Marro has shown a strong commitment to the sustained growth and development of the staging industry. One of her first tasks, in this new position, will be to assemble a qualified team of dedicated professionals with the purpose of educating other stagers, real estate and industry professionals of trends and emerging niche markets through these new CSP courses.

Last year the Green Build Science Program (otherwise known as Live Green, Live Smart) and Senior Move Management course began a slow but steady growth across North America. This year CSP hopes to expand these markets while adding an Elite Agent Program and Staging for Living Course. These new courses will help stagers connect to both agents and homeowners in their local markets.

Unlike other agent courses, CSP?s Elite Agent Program is unique in the industry, focusing on educating agents on WHY they should hire a stager, HOW to talk to their clients about staging, WHAT they need to know about the industry and WHERE to locate a competent, well trained staging professional. This course helps to demystify the process for Real Estate Professionals, increasing the likelihood that staging will become a common staple in the real estate market.

The new Staging for Living Course will provide another stream of income for current stagers by focusing on the needs of new buyers, existing homeowners and apartment dwellers. This course will equip professionals with the advanced knowledge, skills and abilities to add full service decorating to an already existing business model. Creating additional revenue streams solidifies the business base for all markets ? helping bridge the economic gap for many industry entrepreneurs.

While Marro will continue to help manage and operate her Charleston, South Carolina based company, First Impressions Home Staging & Interior ReDesign, she has already begun interviewing and seeking out new trainers from inside the industry, regardless of their prior training designations. By focusing on the growth of the individual stager, agent and consumer rather than designation affiliations, CSP leads by example, ushering in a new era and standard of professionalism and conduct. If you are interested in joining the CSP instructor team, please contact Melissa Marro () or Christine Rae () for more information.


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