Family-Owned Atlanta Home Builder Announces New Name and Identity as It Expands Across the U.S.
ATLANTA, Nov. 19 /PRNewswire/ — HomeLife Communities, a third generation, family-owned Atlanta-based builder of affordable homes and neighborhoods, is changing its name as it continues to grow into one of the nation’s leading home builders. Effective January 1, 2008, the company’s new name will be Atreus Homes & Communities.
Based on the Greek word for archway, the name Atreus Homes & Communities marks a new beginning for the award-winning homebuilder. The new Atreus Homes & Communities will be dedicated to building on its roots in the Southeast and bringing affordable homes to new families in new markets coast to coast.
The new Atreus Homes & Communities will still be dedicated to the mission the company has had for three generations: providing quality, affordable dream homes for new home buyers and their families. The company's mission and motto will remain, “Building Affordable Dreams.”
“We started this company with just $40,000 and seven houses,” noted Jon Been, Atreus Homes & Communities' founder and CEO. “Since then, we've built new homes for more than 10,000 families and expanded into five different cities. We needed a new, unique name that could grow with us.”
Been added: “I learned this business from my family. We consider our owners and buyers part of that larger Atreus Homes & Communities family, and we believe enough in our product to guarantee satisfaction and do everything we can to make our home-owners happy, up to and including a buy-back guarantee.”
This fall has been a busy season for the homebuilder. On Sunday, Oct. 28, the company was showcased on ABC-TV's “Extreme Makeover: Home Edition” as it helped an impoverished Native American family on the reservation in Arizona by building them a new, zero-energy home. It was the second time the company has been asked to build a home for a deserving family as part of the Extreme Makeover TV program.
Atreus Homes & Communities, formerly HomeLife Communities, is a third- generation family-run homebuilder headquartered in Atlanta that is currently selling new homes in more than 80 neighborhoods nationwide. The company currently builds in Atlanta, Raleigh, Charlotte, Phoenix and Albuquerque, and is the leading developer of first-time home buyer communities. The company is the only homebuilder to offer the Customer Satisfaction Plus buyback guarantee on every home it builds.
SOURCE HomeLife Communities
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