Atlanta, GA – March 4, 2010 – (RealEstateRama) — Atlanta real estate, despite the economy and misleading television news reports, still had a very active year in 2009. Prudential Georgia Realty, for instance, sold 6,800 homes in metro Atlanta in 2009 for a gross residential sales volume of more than $1.5 billion. According to data collected by Trendgraphix, Prudential was number one in listings for 2009, with 3,025 listings. This was 29 percent higher than Harry Norman, Realtors and 36 percent higher than Coldwell Banker Residential Real Estate Brokerage.
With regard to buyers, Prudential Georgia Realty again ranked number one with Trendgraphix data collected from all FMLS counties in metro Atlanta. Prudential had 2,501 buyers, which was nearly 17 percent higher than Harry Norman, Realtors or RE/MAX Greater Atlanta and was 211 percent higher than Keller Williams Atlanta Partners. Based on the above statistics, it was not surprising that Prudential Georgia Realty also came out number in market share gains for unit sales, listing inventory, buyer sales and sales volume gains.
“I fully credit our professional real estate agents, who are delivering high value services that stand out in a more discerning market. We have made significant investments in our technology, marketing solutions and agent skills that deliver better results for our clients and customers. Real estate was a little too easy in past years and many agents simply relied on their relationships. Some of those agents are now facing hard questions from consumers who need to sell their properties and need more advanced property marketing or buyers who expect to see detailed market information and trends before they make a purchase,” said Prudential Georgia Realty President and CEO Dan Forsman. “We expect to see very good results in 2010 as our consumer value continues to advance faster. While other brokerages are cutting costs to survive, we are investing in our future. Prudential Georgia Realty is delivering the future of real estate …now!”
Forsman also cited numerous advances in his company’s online technology and visual marketing, cutting edge training and coaching for the firm’s 1,200 agents, the addition of nearly 200 experienced Realtors in 2009 to Prudential’s sales team and the introduction of the Advanced Property Marketing System, an innovative new methodology to more effectively market listings.
Not resting on last year’s successes, Prudential Georgia Realty is charging ahead this year with a new Buckhead office set to open in the next month, more social media applications and videos for Atlanta residents to keep informed of the latest in the Atlanta real estate market. AtlantaRealEstateChannel.com was set up in recent weeks for consumers to have 24/7 video updates. Home buyers and sellers can also read the Prudential Georgia Realty blog at http://atlrealestatescoop.com/ for the real scoop on the Atlanta real estate market, become a fan at the Facebook page http://www.facebook.com/PrudentialGeorgiaRealty, follow this Atlanta real estate leader on Twitter at www.twitter.com/ATLscoop or visit the Youtube channel at http://www.youtube.com/PrudentialGeorgia. Prudential Georgia Realty also provides a regular series of e-marketing content including e-cards, newsletters, press releases and other electronic announcements.
About the Company
Prudential Georgia Realty is ranked by Real Estate Magazine as one of the top 100 real estate companies in the United States. It is an independently owned and operated member of Prudential Real Estate Affiliates and is the 12th largest Prudential real estate affiliate in North America. Prudential Georgia Realty recently became the first large brokerage company in the nation to win the Realtor.com Online Marketing Award of Excellence.
Now in its 47th year serving metro Atlanta, the company has more than 20 locations in metro Atlanta and 1,200 Realtors ready to assist families with their real estate needs. To learn more about the state of the metro Atlanta real estate market, visit www.AtlantaRealEstateChannel.com for the latest videos and information, including details on the Job Loss Protection Plan for home buyers.
Graphs detailing the Trendgraphix data attached. Photo of company president Dan Forsman available upon request.
TC McClenning, Public Relations Manager: 678-352-3317 (direct line)
Prudential Georgia Realty